Open Shelf

July 7, 2007 by Bruno Silva  
Filed under Design

Manufacturer: doppler und saner, Switzerland
Design: doppler und sanerRainer Saner, Switzerland

A tube made of bi-elastic fabric is slipped over a two-part steel pipe frame and zipped close. One part of the skeleton after the other is shoved into the covering. The structure is mapped on the double-layered fabric and projected to the outside. The boards glide into openings punched into the steel frame and snap in. The tension exerted by the fabric lends the shelf its stability. Flowing and airy the covering made of translucent stretch fabric clings to the supporting structure of the open shelf which is blending smoothly into the living area. CIRRUS, a cross between a mere object of utility and a sculpture, may be propped up against a wall or can stand.

Marca IBM

July 7, 2007 by Bruno Silva  
Filed under Marca

 

 

A IBM em 2006 foi considerada a 3ª marca mais valiosa do mundo, avaliada em 56,2 mil milhões$.

Our values as IBMers shape everything we do, every choice we make on behalf of this company. Having a shared set of values helps us make decisions and, in the process, makes our company great. But their real influence occurs when we apply these values to our personal work and our interactions with one another and the wider world. IBMers determined that our actions will be driven by these values:· Dedication to every client’s success· Innovation that matters, for our company and for the world· Trust and personal responsibility in all relationships

http://www.ibm.com/
http://en.wikipedia.org/wiki/Ibm