Discurso de Tom Peters

“Coragem é a resistência ao medo, domínio do medo, e não a ausência do medo”

(Mark Twain)

the process of gathering, analyzing and interpreting information about a market; about a product or service to be offered for sale in that market; and about the past, present and potential customers for the product or service.
www.ots.treas.gov/glossary/gloss-m.html

the process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
www.quintcareers.com/jobseeker_marketing_glossary.html

Finding out what the customer wants lies at the core of market research. Many organisations think, or rather assume that they know how their customers perceive their products and services. All too often their ideas about what the customer wants are wide of the mark. From product quality to communication, paperwork and office premises, researchers ask about all aspects of a business. What is the competition offering and how well is it received? …
www.internetworld365.com/Content/Pages/Glossary.aspx

The process used for collecting and analyzing information about the entire market available to satisfy the minimum agency needs to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services.
strategicsourcing.navy.mil/reference_documents/defs.cfm

Involves obtaining information specific to the item being purchased. The extent of market research will vary, depending on such factors as urgency, estimated dollar value, complexity of the requirement, and past experience. Some techniques for conducting market research may include any or all of the following:
r6.gsa.gov/fts/contracts/terms.htm

Research covers the search for and retrieval of information for a specific purpose. Research has many categories, from medical research to literary research.
en.wikipedia.org/wiki/Market_research