Consumer Behavior
June 12, 2008 by Inovação & Marketing
Filed under Teoria
the reasons why customers buy, their choice criteria, when, how and where they buy
mcgraw-hill.co.uk/he/web_sites/business/marketing/jobber/files/glossary/c.html
Consumer behaviour is the study of how people buy, what they buy, and why they buy. It is a subcategory of marketing that blends elements from psychology, marketing, and economics. It attempts to understand the buyer decision making process, both individually and in groups.
en.wikipedia.org/wiki/Consumer_behaviour
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