Marca Coca-Cola

A marca Coca-cola é a marca mais valiosa do mundo, com um valor de 67 mil milhões de Euros*

Foi também a marca que “inventou” o Pai Natal.

Em seguida analisa-se a Missão, Visão e Valores da Marca:

Mission

Everything we do is inspired by our enduring mission:
To Refresh the World… in body, mind, and spirit.
To Inspire Moments of Optimism… through our brands and our actions.
To Create Value and Make a Difference… everywhere we engage.

Vision

To achieve sustainable growth, we have established a vision with clear goals.
Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.

Values

We are guided by shared values that we will live by as a company and as individuals.
Leadership: “The courage to shape a better future”
Passion: “Committed in heart and mind”
Integrity: “Be real”
Accountability: “If it is to be, it’s up to me”
Collaboration: “Leverage collective genius”
Innovation: “Seek, imagine, create, delight”
Quality: “What we do, we do well”

Coca-Cola na Wikipedia

O Fascinante Mundo da Coca-Cola

Organização Coca-Cola

* Business Week