Nokia

5th Most valuable Brand : 33,696 Million $

Vision and Strategy

Nokia’s future success depends on delivering great experiences to our customers by creating products and solutions that work seamlessly and are appealing.

Our strategy contains the core elements required to accomplish this, and is optimized for tapping into the mobile industry’s global growth potential as it unfolds.

Vision and Mission

Connecting is about helping people to feel close to what matters. Wherever, whenever, Nokia believes in communicating, sharing, and in the awesome potential in connecting the 2 billion who do with the 4 billion who don’t.

If we focus on people, and use technology to help people feel close to what matters, then growth will follow. In a world where everyone can be connected, Nokia takes a very human approach to technology.

Strategy

At Nokia, customers remain our top priority. Customer focus and consumer understanding must always drive our day-to-day business behavior. Nokia’s priority is to be the most preferred partner to operators, retailers and enterprises.

Nokia will continue to be a growth company, and we will expand to new markets and businesses. World leading productivity is critical for our future success. Our brand goal is for Nokia to become the brand most loved by our customers.

In line with these priorities, Nokia’s business portfolio strategy focuses on five areas, with each having long-term objectives:

– Create winning devices
– Embrace consumer Internet services
– Deliver enterprise solutions
– Build scale in networks
– Expand professional services

There are three strategic assets that Nokia will invest in and prioritize:

– Brand and design
– Customer engagement and fulfilment
– Technology and architecture

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Nokia

Nokia na Wikipedia