Toyota
June 22, 2008 by Inovação & Marketing
Filed under Marca
6th Most valuable Brand - 32,070 Million $
Toyota Industries’ Corporate Philosophy
Respect for the Law
Toyota Industries is determined to comply with the letter and spirit of the law, in Japan and overseas, and to be fair and transparent in all its dealings.
Respect for Others
Toyota Industries is respectful of the people, culture, and tradition of each region and country in which it operates. It also works to promote economic growth and prosperity in those countries.
Respect for the Natural Environment
Through its corporate activities, Toyota Industries works to contribute to regional living conditions and social prosperity and also strives to offer products and services that are clean, safe, and of high quality.
Respect for Customers
Toyota Industries conducts intensive product research and forward-looking development activities to create new value for its customers.
Respect for Employees
Toyota Industries nurtures the inventiveness and other abilities of its employees. It seeks to create a climate of cooperation, so that employees and the Company can realize their full potential.
Five Values
The “Five Values” were assembled as an “action guide” for the employees of Toyota Industries. Each and every one of our employees is to think for themselves and determine, “What concrete action should we be taking and how should we change?” They will then share these thoughts with each other, and by also sharing a similar set of values they will aim to promote the future development of Toyota Industries.
Sites:
Nokia
June 2, 2008 by Inovação & Marketing
Filed under Marca
5th Most valuable Brand : 33,696 Million $
Vision and Strategy
Nokia’s future success depends on delivering great experiences to our customers by creating products and solutions that work seamlessly and are appealing.
Our strategy contains the core elements required to accomplish this, and is optimized for tapping into the mobile industry’s global growth potential as it unfolds.
Vision and Mission
Connecting is about helping people to feel close to what matters. Wherever, whenever, Nokia believes in communicating, sharing, and in the awesome potential in connecting the 2 billion who do with the 4 billion who don’t.
If we focus on people, and use technology to help people feel close to what matters, then growth will follow. In a world where everyone can be connected, Nokia takes a very human approach to technology.
Strategy
At Nokia, customers remain our top priority. Customer focus and consumer understanding must always drive our day-to-day business behavior. Nokia’s priority is to be the most preferred partner to operators, retailers and enterprises.
Nokia will continue to be a growth company, and we will expand to new markets and businesses. World leading productivity is critical for our future success. Our brand goal is for Nokia to become the brand most loved by our customers.
In line with these priorities, Nokia’s business portfolio strategy focuses on five areas, with each having long-term objectives:
- Create winning devices
- Embrace consumer Internet services
- Deliver enterprise solutions
- Build scale in networks
- Expand professional services
There are three strategic assets that Nokia will invest in and prioritize:
- Brand and design
- Customer engagement and fulfilment
- Technology and architecture
Sites:
General Electric
December 27, 2007 by Inovação & Marketing
Filed under Marca
A General Electric é a 4ª marca mais valiosa, estando avaliada em 48.907m$, segundo a Interbrand.
A organização ao longo de 125 anos conseguiu alcançar uma posição de destaque na senda mundial, devido à sua performance e espírito imaginativo. Para a GE existem 4 verbos fortes: Imagina, Resolve, Constroi, Lidera.
Hoje, a GE envolve 11 áreas de negócio, desde as áreas tecnologicas, serviços até aos negócios financeiros.
Os seus valores correspondem a várias expressões tais como, paixão, curiosidade, habilidade, responsabilidade, espírito de equipa, comprometimento, abertura, energia.
Um dos seus líderes mais mediáticos, e provavelmente aquele que permitiu a era de maior desenvolvimento da organização, trata-se do carismático Jack Welch.
Mais informações em:
http://www.ge.com/en/
http://en.wikipedia.org/wiki/General_Electric
Marca IBM
July 7, 2007 by Inovação & Marketing
Filed under Marca
A IBM em 2006 foi considerada a 3ª marca mais valiosa do mundo, avaliada em 56,2 mil milhões$.
Our values as IBMers shape everything we do, every choice we make on behalf of this company. Having a shared set of values helps us make decisions and, in the process, makes our company great. But their real influence occurs when we apply these values to our personal work and our interactions with one another and the wider world. IBMers determined that our actions will be driven by these values:· Dedication to every client’s success· Innovation that matters, for our company and for the world· Trust and personal responsibility in all relationships
http://www.ibm.com/
http://en.wikipedia.org/wiki/Ibm
Marca Microsoft
April 14, 2007 by Inovação & Marketing
Filed under Marca
A Microsoft é a 2ª Marca mais valiosa do Mundo com um valor de 65,9 mil milhões$.
Values
As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.
http://pt.wikipedia.org/wiki/Microsoft
